Customer experience is at the heart of all operations
Just before entering the ‘new normal’, Pohjantähti decided to differentiate itself by choosing voice as the key channel for customer encounters. This enabled human-to-human touch in all key touchpoints.
Becoming the most desired and intimate insurance company in Finland is at the core of Pohjantähti’s strategy. Pohjantähti's customers are provided with personalised experience every time, their employees are highly engaged and the company is transforming itself according to the changes in market demand. Pohjantähti intends to be a human-size insurance company, whose services are always personal and warm, where customers' experience is in the middle of everything.