There are differences between mobile subscriptions - exactly like between companies


I have recently become familiar with Yuval Noah Harari’s way of seeing the world by reading his books. The books are thought-provoking, and I would warmly recommend reading them, even though the message and the lesson of the books can be quite painful for many.

I have compared Harari’s thoughts with my own so now it is even easier to understand why the adoption of new perspectives towards previously familiar subjects is so difficult. We adapt to new things - on which we have no grip at all - much more easily than gaining new perspectives on everyday things where we have already formed a strong view.

Several delusions

Let’s have an example: Mobile subscription. We all have conceptions about mobile subscriptions and the operators behind them. When we, as a new operator, demonstrate the features of our services those are automatically subjected to our own experiences and prejudices.

When we tell someone that we have invented a totally new type of mobile subscription the listener will close their ears thinking “I know for sure how mobile subscriptions function”

When we for example tell that one is able to record personal and service pool calls the  immediate experience-based conclusion is “Well yes, but it is definitely not secure to save the call records in the mobile phone.”

And if the conversation continues and unfortunately the listener does not express that doubt out loud then we might not get  to tell that the calls are saved in password protected and secured personal accounts in the BeneCloud cloud service which will not run out of storage space.

Prioritizing mobile subscriptions is forbidden by law

One often heard misconception is that mobile subscriptions offered by a virtual operator are on a lower priority than “genuine” operator mobile subscriptions. It is not the case. First of all, prioritizing is unambiguously forbidden by law and secondly very difficult to implement.

The mobile subscriptions delivered by Benemen are exactly equal to the mobile subscriptions delivered by the operators - also when roaming. Additional value is delivered by integrating BeneCloud services  and the mobile network.

One mobile phone has two networks

At the heart of BeneCloud innovation is the ability to separate functionalities related to mobile phones from network functionalities. Services are carried out independently by a cloud platform designed for it. This for example enables you to use two networks in one mobile phone at the same time. Personally I have DNA and Telia networks in use in Finland. The concrete benefit of this two networks feature is, for example, that if one network is out of range in my basement, the second network has good coverage. Another example is that one network’s data speed is twice as fast as the other at my summer cottage.

Open your mind and read the literature by Mr. Harari – you will understand why we are what we are.

You can also read more about our BeneCloud offering here


Writer Jouni Purontaus is the CEO of Benemen