Why Telephony Is Still a Must-Have
A recent PCmag article featured an interesting infographic about the use of phone based customer service in a multi-channel environment and how, despite the variety of channels available, customers still rely heavily on the phone.
The article started by explaining why customers are mainly getting their telephony services from cloud based operators rather than using a traditional on premise PBX.
As the article states, “…you're essentially converting your entire phone system to software, and software systems can be integrated with one another. That means your phone system now becomes part and parcel of your customer relationship management (CRM), for example.”
At Benemen we focus on how you can integrate our cloud based telephony and other communications channels with your existing business systems to provide better customer experience.
Our solutions integrate with Office 365 through Skype for Business or Teams and with Salesforce and our smart routing takes the frustration away from customers contacting you.
If you would like to start a conversation about how you and your customers would benefit from embedding telephone and communications into your CRM and business systems then get in touch via this link.